Strong price points
Woodyear-Smith and Bushong said the limited supplies and strong consumer demand are keeping prices high.
Bushong said he doubts consumers will mind the pricing or the slightly smaller fruit size because of the incredible flavor profile the New Zealand kiwifruit has this year.
Woodyear-Smith said there simply isn’t enough of the fruit to go around, which means strong prices across the board. He said demand from other export markets around the world could have further reduced availability in the U.S., had it not been for Zepsri’s commitment.
“Zespri has always been willing to invest in North America,” Woodyear-Smith said. “Their continued commitment to North America is commendable, especially with markets around the world seeking their fruit.”
He said limited supplies should not deter retailers from promoting kiwifruit from the New Zealand deal.
“Above all, we urge retailers to bring kiwifruit out of hiding this summer,” he said. “Whether that means bigger displays, better positioning in the store or creating a seasonal showcase piece with other summer fruits, we have seen amazing results by stores who follow this advice.”
One West Coast retailer saw a 209% increase in sales without changing their original price point, Woodyear-Smith said.