Developed in France and grown by Heartland Fruit NZ Ltd., the red-skinned Divine is crisp and juicy with a sweet, strong flavor. Eventually, an organic version of it should be available in North America.
“We’ll have limited volumes the first year, but we’re very excited about the apple itself,” Richardson said. “It has a unique flavor. It’s sweet and comparable to a fuji, but for me it has a little better balance of tanginess that the fuji doesn’t have.”
Widescale production of the Divine is still a little ways away, Richardson. This season, Giumarra will focus on sending out a lot of samples to retailers so they can try it.
Another proprietary variety imported from New Zealand by Giumarra is getting a big boost this season, Richardson said.
The Tentation, another French creation, is in its third year of production, he said. Two years ago, the company brought in three containers. Last year it increased to 10, and this year Giumarra espects about 30.
“It’s a yellow variety, sweet and crisp, with a very perfume-like aroma,” he said.
By early June Giumarra had already been bringing in galas and braeburns for several weeks, with grannys and fujis just getting started, Richardson said.
Galas continue to be the top volume variety from New Zealand, with braeburns coming in second, he said.
Market conditions were good for New Zealand growers as the industry headed in to the heart of its export deal, Richardson said.
“Demand is picking up nicely at the moment,” he said. “Domestic supplies are starting to wind down, and retailers are still looking to put good-quality fruit in their stores.”