Exchange rate, competition complicate export growth in U.S. - The Packer

Exchange rate, competition complicate export growth in U.S.

06/21/2010 01:24:16 PM
Andy Nelson

“A lot depends on what happens in Taiwan,” he said. “Asia has been doing well on galas and fujis.”

In particular, Asia presents stiff competition to American buyers of New Zealand apples on size 70, 80 and 90 galas and fujis, Nelley said.

The New Zealand kiwifruit industry does not have a specific goal for growing sales in North America, said Karen Brux, North American marketing representative for Zespri Inter-national, Tauranga, New Zealand, the exclusive marketer of New Zealand kiwifruit exported to North America.

The industry has one standard, and one standard only, by which it measures its success, Brux said.

“We need to maximize the return to our growers,” she said. “Everything we do relates to that.”

That said, New Zealand does expect to slowly increase its market share of the kiwifruit category in North America, Brux said.

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