Strong demand greets early kiwifruit as it hits North American shores

06/18/2010 03:11:40 PM
Andy Nelson

“We know kiwifruit is an impulse purchase,” she said. “If they’re not immediately drawn to the display, they might move on and buy other things.”

Woodyear-Smith agreed.

“One of our key focuses is to bring kiwifruit out of hiding and build bigger displays,” he said.

Another encouraging sign in 2010, he said, was that retailers were promoting kiwifruit not only on their own in circulars and other ads but as part of multicommodity, tropical-themed ads.


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