Packaging helps lift sweet potato sales

10/16/2013 11:04:00 AM
Doug Ohlemeier

“It’s 5% to 10%, and that’s on the high side,” he said.

“I’d like to see it increase though. Traditionally, people are used to picking sweet potatoes off the shelf in bulk. As a matter of convenience, our company is doing bags on the reds, yellows and whites, so why not offer that packaging in sweet potatoes?”

The percentage of sweet potatoes Burch Farms ships in bags grows every year.

“Nearly a third of what I ship to retail customers is in bags, up from 5% several years ago,” said Jimmy Burch, co-owner. “Bags get a pretty good turn rate.”

Demand is so strong for bags that Burch Farms installed a new bagger last year and packs from six bagging machines.


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