Marketers plan wave of sweet potato promotions - The Packer

Marketers plan wave of sweet potato promotions

10/19/2009 09:12:32 AM
Abbie Stutzer

The commission has been using the Web more.

“We have redesigned our Web site to include promotional programs, downloadable teaching materials and several video clips featuring Mr. Food,” Johnson-Langdon said.

The commission also has a sponsored blog at

New York-based public relations firm Lewis & Neale handles 90% of the marketing programs for The North Carolina SweetPotato Commission, Johnson-Langdon said. The remaining 10% are handled by commission staff, she said.

The North Carolina SweetPotato Commission is trying to get its message to children in grades 3-6 through its Carolina Sweet Potato Investigation classroom materials.

The program can be downloaded at

The commission is trying to reach 20- to 40-year-olds through Web-based marketing and social networking, Johnson-Langdon said.

The commission is also reaching out to overseas markets.

“The United Kingdom is strong and growing. Western Europe is an emerging market for North Carolina sweet potatoes. We have conducted two small marketing campaigns in Germany, and another is planned for spring 2010,” Johnson-Langdon said.

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