“Some of the ideas that we have been working on, some of our fresh-cut and bags,” have been in the making for years, Wooten said.
The company’s sweet potato fingerling program, which has had success in foodservice and retail, was five years in the making, Wooten said.
The company also started its consumer bag business in 1990, but its most successful bag program was in the last year.
“They (families) are able to pick up a bag, a good quality product” that has some discount value, Wooten said.
“It’s working well.”