Stemilt Growers LLC, Wenatchee, also has personalized its secondary displays with the firm’s logo and images. Last year, the company shipped thousands of units to retailers.
“It gives the customer more face-time with cherries,” Pepperl said.
A few years ago, Domex Superfresh Growers, Yakima, introduced a promotional sleeve that slips over two apple boxes to create an 18- by-12-inch display, said Loren Queen, marketing and communications manager. Each unit holds eight to 16 2- to 2½-pound bags.
“It adds to that impulse, and the majority of cherries are bought on impulse,” he said. “You can place it at the entryway to the store, in the dairy department near the yogurt, near the check stand. It’s a very versatile unit.”