Offshore Melons business updates

11/17/2010 02:29:34 PM
Andy Nelson

The piel de sapo, like Itaueira’s staple melon, the canary, is white-fleshed and very sweet, Lima said. But it is larger than the canary and has a crunchier texture, making it a good fit for foodservice fresh-cut use, he said.

Itaueira will begin shipments on a small scale, with just two pallets per load of canary melons, Lima said. During its September to March season, Itaueira ships once a week to New Jersey and New York. It also plans to ship every 15 days to Long Beach beginning Nov. 26; Miami beginning Dec. 3; and Houston beginning Dec. 5.

If the PMA success of two of its other varieties — the galia and a mini seedless watermelon — is any indication, Itaueira could be exporting them to the U.S. in 2011, Lima said.

The galia is smaller than the canary, offering retailers the option of a lower price point, and more yellow-fleshed than the canary and the piel de sapo, Lim said.

By Markets Editor Andy Nelson


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