Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Ohio Vegetables

Farmers market popularity booms in Ohio

Farmers markets aren’t going anywhere but up in Ohio.

According to the U.S. Department of Agriculture’s 2011 National Farm Markets Directory, such markets are increasing, as consumers look to get closer to the source of their produce. Ohio reported having 278 farmers markets, which was up 31% over the number it had in 2010.

USDA reported 1,000 farmers markets were formed in 2011, bringing the national total to 7,175 — compared to 6,132 a year earlier.

Ohio is No. 5 in the number of farmers markets in the U.S. and ninth in the U.S. for growth in such markets, according to the USDA.

California, which has around 1,000 farmers markets, had more than any other state, according to USDA, which conducts a census each year.

“Certainly, Ohio is following the national trend, and the number of farmers markets is increasing,” said Christie Welch, farmers market specialist at Ohio State University.

She said there likely were even more markets in the state than are officially logged.

“I am sure there are more markets in Ohio that either aren’t aware (of the USDA’s census) or haven’t filled out information on that census database,” Welch said.

Another statistic that slips past agriculture officials is the percentage of Ohio’s crop that reaches consumers through farmers markets, Welch said.

“We haven’t been able to secure funding to do that,” she said.

Many farmers market vendors don’t have a farming background, she said.

“They might be retired, and this is a second career for them,” she said.

The evolution of farmers markets is easy to understand, said Bill Baken, co-owner of Maize Valley Farms, a farmers market and winery in Hartville, Ohio.

“People have a great appreciation of where their food came from and who grew it,” he said.

Some Ohio farmers markets, such as Maize Valley, have evolved into areas beyond produce. John Boy’s Farm Market, outside Akron, Ohio, is an example.

“We originally started out as a produce market, but we evolved into a deli,” said Charlene Kalain, who owns the business with her husband, John Kalain.

Produce remains a big part of the year-round business, she said.

“Summertime is always more busy, with all the vegetables coming in,” she said.

Local produce is central to the success of farmers markets, operators say.

“Customers are absolutely demanding we carry as much homegrown as we can, and when it’s in season, we buy as much homegrown as we can,” said Joe Degaetano, manager of Miles Farmers Market, Solon, Ohio.

Degaetano said the farm market sector is as healthy as ever.

“There’s a lot of these municipalities putting up these weekend farmers markets that are popping up all around us, especially in the last five years,” he said.

He added his business has been going for about 40 years.

“We’ve got a base of local customers who have been shopping here for decades and now their kids shop here,” he said.


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