Homegrown produce pushes Ohio sales upward

06/01/2012 08:43:00 AM
Jim Offner

It makes good business sense for everybody, said Loren Buurma, co-owner of Willard, Ohio-based Buurma Farms Inc.

“Your best business is always closest to home,” he said.

The state’s Ohio Proud label is good marketing tool, Buurma said.

“I think people look for it,” he said.

Restaurants aggressively promote local produce, as well, Buurma said.

“Sometimes, the restaurants list the names of the local grower, and so the people see it and say, ‘Yeah, I know that family,’” Buurma said.

A growing local business is an effective check on costs, said Jim Wiers, president of Willard-based Wiers Farm Inc.

“If we can sell our product within a couple of hundred miles of home rather than 500 miles away, it’s great,” he said.


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