The two sectors are different but many of the marketing factors involved in dealing with them are similar, Fox said.
“The workshop and checklists are an efficient way to help them enter a new market more prepared than if they tried to put together the pieces on their own,” Fox said.
Price point is another issue MarketReady touches, Fox said.
“When producers consider pricing for different marketing channels, they begin to recognize the value of knowing their true costs and begin to understand the difference between wholesale and retail pricing,” she said.
When it comes to growers selling to grocery stores, they learn to think of this from the customers’ point of view, Fox said.
“Grocers carry thousands of items, which all have margins and a standard retail pricing formula. Tim and the local instructors help the producers see how they can discuss margins and what it means for their pricing, as well as the price the retailer chargers customers,” Fox said.