It seemed more of a need than a wish, though, to view logs on a smartphone.
“We farm a 60-mile radius around our family farms,” he said. “I could go a couple hours in any direction checking on fields. When I’m gone, I’ve got two packing sheds I’m not keeping track of. Or if I’m at one packing shed, I can’t watch the other. I wanted to find a way to track it all from my phone.”
“There’s no more paperwork review because I’m seeing the data as it’s entered,” he said. “If somebody isn’t entering the log, I know that too.”
Within about a month, a mobile app is expected to be released to enable use when a phone lacks an Internet connection.
“It’s a matter of building up a user base and making sure we get more features out,” Holthouse said. “If somebody wants something different, we’re able to build that into the software. As we build up a good base we’ll start pursuing customers more aggressively.”