Michael Farms opens 40,000-square-foot building

06/05/2009 11:34:30 AM
Andy Nelson

Michael Farms’ partners in the venture include potato growers from Michigan, Washington and Pennsylvania.

The facility offers a full-range of size and packaging options for russets, whites, reds and yellows, Michael said.

Two electronic photo graders at the plant help guarantee top quality, Michael said.

“There isn’t any market we can’t go into without great results,” he said.
 
Product typically ships in a 300-mile radius from the facility, Michael said.

In addition to the success at the Michigan facility, Michael Farms also is now packing spuds year-round at its Ohio headquarters, a practice that benefits a specific type of customer, Michael said.

“We’re able to better serve smaller customers that aren’t taking a full truckload,” he said.

Michael Farms’ potato bags are being updated for this year’s shipping season, Michael said. The company will pack its full line with redesigned packaging under its Heartland brand, he said.

By late June, the new bags should be delivered and ready for packing.

Sherri Terry, an industry consultant and former vice president of marketing for Cincinnati-based Chiquita, was hired to spearhead the packaging redesign, Michael said.

Terry convened consumer focus groups to find out what people wanted in a potato bag.


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