“Some went in with peppers early December, and it’s been beneficial for those who went in early so far,” said Matt Mastronardi, vice president of sales and marketing for Pure Hot House Foods Inc.
For those who don’t try for greenhouse produce in the dead of winter in Canada, import programs help them keep customers.
“We have a Mexican program during the months we’re out of Ontario,” said Dave Pereira, director of sales for Mor Gro Farms Inc. “It’s hugely important to keep our customers every day.”
The company started planting Jan. 17, and plans to begin its harvest the third week of March on beefsteak and on-the-vine tomatoes.
Mor Gro also markets colored peppers, English cucumbers and mini cucumbers.
Florida freeze effects
Freezes in Florida that caused shortages of tomatoes coming from the state caused some instability in the tomato market in January and early February, but aren’t affecting the greenhouse tomato planting schedule at Jem-D, Moynahan said.
“We had a short-term tightening causing increased retail prices. The higher retail prices have now slowed movement and more supply has become available, causing current downward pressure on pricing,” Moynahan said Feb. 1. “We are seeing indicators that tomato supply may tighten again in the upcoming weeks.”