Mastronardi Produce, Kingsville, rolled out Zima, a sweet orange grape tomato, at the Produce Marketing Association’s 2010 Fresh Summit. Executive vice president Paul Mastronardi said Zima was so well received the crop was sold before Mastronardi’s staff left the convention.
Peter Quiring, owner of Nature Fresh Farms Inc., Leamington, said the company has expanded its trial area to include 80 varieties of peppers and 70 varieties of tomatoes.
Matt Mastronardi, vice president of sales and marketing at Pure Hot House Foods Inc., Leamington, said the company trials more than 100 varieties every year. An as-yet-unnamed mini pepper variety was selected the best overall pepper at last year’s Perfect Pepper competition in Leamington.