Marketers say timing is key to success of Peruvian citrus

06/15/2010 02:47:52 PM
Abraham Mahshie

Milne agreed that fruit will be sold in 2- and 3- pound bags, boxes and some loose. He said that, unlike Chilean clementines, which are largely shifting away from boxes, the 5-pound box of w. murcotts still sells well.

“They are very, very appealing cosmetically and in appearance. They could be more of a premium item,” he said.

Fernando Cilloniz, general manager of data analyst Inform@ccion, said promotion from growers and exporters has been primarily in the way of attendance at fairs, and exporters and suppliers have yet to embrace promotional campaigns in the way that Chile does.

Benavides countered that the Huamani Group was in fact participating in promotions with major retail chains.

“We are extending our distributor network in parts of the U.S. where our citrus is not present,” he added.


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