Flat shape helps marketing efforts

09/14/2012 10:34:00 AM
Melissa Shipman

Delbert Bland, owner of Bland Farms LLC, Glennville, Ga., says this is their biggest promotion for the fall.

The company has focused all its marketing efforts on this for the fall because it gives them the opportunity to be involved, Bland said.

“It’s a good opportunity for a good cause,” he said.

Other fall and winter promotions are centered on the seasons themselves.

“Fall and winter are truly great cooking seasons, providing the perfect time to offer many promotions,” said Marty Kamer, vice president of Keystone Fruit Marketing, Inc., Greencastle, Pa.

The company plans several promotions and displays to feature their onions as fitting well with tailgating, holiday cooking and slow-cooker meals, all perfect this time of year, Kamer said.

Because of this, it’s a good time for in-store promotions and displays, he said.


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