Apple harvest could be smaller after damage from cold spring

06/22/2012 01:37:00 PM
Cynthia David

The challenge, he said, will be to get a good price for the crop and maintain market share while ensuring that prices and promotions in the supermarket entice consumers to buy Quebec apples.

Prices for juice will also be high on both sides of the border, he said.

“We have to make sure we don’t jump at the highest price at the beginning and end up having to drop it because we have to move our product,” he said.

“It’s something we have to be very careful of.”

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