Business updates: Quebec Produce - The Packer

Business updates: Quebec Produce

06/25/2010 09:17:57 AM
Cynthia David

HydroSerre Mirabel hires vice president

Daniel Terrault has been appointed vice president of sales and marketing for HydroSerre Mirabel, a major hydroponic lettuce grower in Mirabel, Quebec.

Terrault, brother of Hydro-Serre’s president and chief executive officer Sylvain Terrault, assumed the post May 28 from Pierre Dolbec, who resigned from Mirabel after eight years as vice president of sales to become manager of development and marketing for Les Jardins Paul Cousineau, in Saint-Constant, Quebec.

Terrault said he has spent the past 27 years in the textile industry, and owned a Quebec manufacturing plant in Quebec that still produces items for Gap, J. Crew and American Eagle.

“I’m as green as a leaf,” said Terrault. “It will be a new challenge for me.”

Les Productions Margiric rents added acreage

Quebec’s uncertain weather has led Les Productions Margiric in Laval to “split the risk” and rent 1,000 acres of land in Chatham, Ontario, to grow a second crop of its lettuce, broccoli, cauliflower, cucumbers, peppers and cantaloupe.

“We tested it last year, and the weather was much better in Chatham,” said marketing director Mario Cloutier.

The company has also purchased a small warehouse with a precooling facility.

“Now we’re able to supply Quebec chain stores with Quebec product, and we can tell Ontario chains that we are growing produce in their backyard,” said Cloutier, adding that staff from Laval visit the southwestern Ontario site regularly.

Margiric, which markets under the Gifar brand, has 3,000 acres under production in Laval this year.

Patates Dolbec opens vegetable plant

Legubec, the processing arm of Patates Dolbec of St.-Ubalde, north of Montreal, has opened a second plant in Portneuf to supply partially cooked vegetables to Quebec hotels, restaurants and institutions.

“The demand is growing for our precut and ready-to-eat vegetables,” said president Stephan Dolbec.

The original Legubec plant can peel and process more than 500,000 pounds of potatoes a week into any shape, from fries and cubes to parisienne cut, along with vegetables such as onions and carrots.

A third company called Coac, which is just over a year old, processes smaller orders, much of it manually, for restaurants and chains, Dolbec said.

Pommes Ma-gic hopes to triple sales of apples

Sliced apples in a single-serve bag may be one of the healthiest, most kid-friendly snacks around, but Sebastien Alix, general manager of Pommes Ma-gic in Rougement, Quebec, said many consumers still aren’t sure what it is.


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