Today's Pricing

WATERMELON — F.O.B.S AS OF APRIL 7

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (293-416-623, seedless 289-414-622, seeded 4-2-1) — Movement expected to increase. Trading slow. Prices lower. Red-flesh seedless-type 24-inch bins per pound approximately 35 and 45 counts 12-14 cents, approximately 60 count 10-12 cents, 75-80s 10 cents; red-flesh seedless miniature flat cartons 6s mostly $6-6.95, 8s $7-9. Quality variable.

MEXICO CROSSINGS THROUGH TEXAS — Crossings (158-190*-179**) — Movement expected to increase. Trading fairly slow. Supplies 6s and 60 count fairly light. Prices 60 count and 4-5s lower, others generally unchanged. Red-flesh seedless-type cartons per pound 4-5s mostly 24 cents, 6s 22 cents; 24-inch bins per pound approximately 36 and 45 counts mostly 22 cents, approximately 60 count 18-20 cents. Quality variable. *revised, **data incomplete.

CENTRAL AMERICA IMPORTS — Imports (60-65*-43, seedless 3-5*-7; seeded 0-0-0) — Imports via boat from Guatemala and Honduras. Movement expected to be about the same. Port of entry: South Florida. Supplies fairly light. Trading moderate. Prices red-flesh seedless miniature 6s unchanged and others lower. Cartons flat red-flesh seedless miniature 6s mostly $10.95, 8s mostly $10.95-11.95. Red-flesh seedless cartons 4-5s mostly $18- $18.50. *revised.

FLORIDA — Shipments (0-1-38, red-flesh seeded 0-0-12; red-flesh seedless 0-1-25) — Light harvest was expected to continue the week of April 7. Sufficient volume for the first f.o.b. was expected by the week of April 14.



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Red River Valley Potatoes

Association leads the way for promotion of red potatoes

Many Red River Valley potato growers look to their growers association to promote sales of red potatoes.

Ted Kreis, marketing and communications director for Northern Plains Potato Growers Association, East Grand Forks, Minn., said last year’s advertising campaign was successful and is being repeated this season.

The ad copy, “Thinking red potatoes? Think the Red River Valley,” is easy for people to remember, Kreis said.

The association plans to place ads in trade publications and use campaign materials at trade shows, including Produce Marketing Association’s Fresh Summit, the National Restaurant Association’s show, and the New York Produce Show and Conference.

Last year was the association’s first year at the New York Produce Show, and Kreis said attending the show is a good way for the Northern Plains association to promote potatoes because New York is an important part of its customer base.

The Northern Plains association receives a lot of positive feedback when it participates in the National Restaurant Association’s show, Kreis said.

Chefs and restaurant buyers already know that red potatoes are great for their menus, he said.

“They love their versatility and color,” he said.

Roasted red potatoes and skin-on mashed red potatoes are popular in restaurants, Kreis said. Some buyers still need to be convinced that red potatoes are good for baking, so the association distributes samples of baked red potatoes at the restaurant association’s show.“Most people are surprised at how good they are,” Kreis said. “They have a different flavor and texture, and a higher moisture content, which makes them creamier.”

Much of the restaurant business might be refrigerated red potato products rather than fresh potatoes, said David Moquist, partner and sales manager for O.C. Schulz & Sons Inc., Crystal, N.D.

He said he has noticed more restaurants serving skin-on mashed red potatoes, which may help increase demand for red potatoes at retail.


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martin farms    
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wakarusa ind  |  January, 14, 2013 at 06:30 PM

red potatoes move well early and late for us. but not the best storage.

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