Today's Pricing

WATERMELON — F.O.B.S AS OF JULY 14

GEORGIA — Shipments (1,458-1,263-1,057, red-flesh seeded 122-80-63; red-flesh seedless 1,336-1,183-994) — Movement expected to decrease. Trading red-flesh seeded 35s and red-flesh seedless 60s moderate, others very slow. Prices red-flesh seed 35s and red-flesh seedless 60s slightly higher, others lower. 24-inch bins per pounds red-flesh seeded-type 35s 12-13 cents; red-flesh seedless-type 36s mostly 11 cents, 45s mostly 12 cents, 60s 13-14 cents. Quality generally good.

SAN JOAQUIN VALLEY, CALIF. — Shipments (314-303-384, seedless 294-278-352, seeded 20-25-32) — Movement expected about the same. Trading seedless 35 count fairly active at slightly lower prices, others fairly active. Prices seedless 35 count slightly lower, seedless 45 count generally unchanged, others slightly higher. 24-inch bins per pound red-flesh seedless-type approximately 35 count mostly 18 cents, approximately 45 count mostly 19-20 cents, approximately 60 count 17-18 cents; red-flesh seeded-type approximately 35 and 45 counts 12-14 cents. Quality generally good.

TEXAS — Shipments (500-349-182, seedless 480-333-171, seeded 20-16-11) — Movement expected to decrease slightly. Trading early slow, late moderate. Prices 45 count lower, others higher. 24-inch bins per pound red-flesh seedless-type approximately 35 and 45 count mostly 15-16 cents, approximately 60 count mostly 14 cents. Quality variable.

SOUTH CAROLINA — Shipments (171-140*-125, red-flesh seeded 21-18-6; red-flesh seedless 150-122*-119) — Movement expected to remain about the same. Trading seeded 35s and seedless 60s moderate, other seedless slow. Prices slightly lower. 24-inch bins per pound red-flesh seeded 35s mostly 13 cents; red-flesh seedless 36s and 45s mostly 11-12 cents, 60s 13-14 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (seedless AZ 224-207-103, CA 19-0-0) — Movement expected to decrease sharply as most shippers are finished for season. Supplies insufficient to establish a market. Quality generally good. Lighter shipments were expected to continue through July 19. LAST REPORT.

MISSOURI — Shipments (0-8-64, red-flesh seeded 0-2-6; red-flesh seedless 0-58-*) — Movement expected to increase. Trading moderate. 24-inch bins per pound red-flesh seedless-type 36s 14 cents, 45s 15 cents and 60s 15-16 cents. Quality generally good. *unavailable

NORTH CAROLINA — Shipments (1-16-37, red-flesh seeded 1-6-5; red-flesh seedless 0-10-32) — Movement expected to increase as more shippers begin the season. Sufficient volume and number of shippers for first f.o.b. report were expected the week of July 14.

SOUTHWEST INDIANA AND SOUTHEAST ILLINOIS — Shipments (0-0-8, red-flesh seeded 0-0-0; red-flesh seedless 0-0-8) — Very light harvest has begun. Expect sufficient volume for first f.o.b. by late July.

DELAWARE, MARYLAND, EASTERN SHORE, VA. — Light harvest was expected to begin by the week of July 21 with sufficient volume and number of shippers for first f.o.b. report by the week of July 21.



Learn More
  • Industry Alerts: USDA proceedings,
    Bankruptcy petitions — Learn more...
  • New Companies: PACA new
    licensees — Learn more...
  • Bankruptcy petitions have been filed by these companies — Learn more...
  • Company Listing changes: Address, personnel,
    contact information — Learn more...

Red River Valley Potatoes

Association hopes logo change leads to higher-profile brand

As the Northern Plains Potato Growers Association presents a new look for outsiders, there also may be a hope to bring insiders closer together.

The East Grand Forks, Minn.-based association, which represents 250 growers in the Red River Valley of North Dakota and Minnesota, recently introduced a revamped logo, which is designed to be more instructive to consumers who aren’t familiar with a potato region that ships about 4 million bags of spuds in an average year.

“What it means to me is the association is trying to draw a new face, trying to reunite the Red River Valley as a whole,” said Paul Dolan, general manager of Grand Forks, N.D.-based Associated Potato Growers Inc.

The logo sends a strong message that Red River Valley spuds are a natural product, Dolan said.

“It’s trying to show the naturally grown product in the valley with nonirrigated potatoes,” he said.

The new image is a vast improvement over the old, Dolan said.

“When I look at that picture, it shows me more look of agriculture and nature in a more natural way than the old logo did,” he said.

A new look may bring more attention to valley potatoes, said Randy Boushey, president and chief executive officer of East Grand Forks-based A&L Potato Co.

“I think they’re trying to get a little bit more brand recognition out of that logo, and I think their intentions are that multiple shippers can have the same label, and we can get more of a uniformity coming out of the valley,” he said.

A single, unifying brand isn’t necessarily a good thing, Boushey said.

“For us to pack in a label that’s the same logo as my neighbor up the street and the same as my neighbor down the street, you lose a little bit of your own identity in that process,” he said.

The umbrella brand likely works only in a “perfect-world” situation,” Boushey said.

“Being in the imperfect world in which we live, sometimes our own vanities will be in the way of our way of our betterment,” he said.

Some association members have talked about marketing under the association logo, said Steve Tweten, president and chief executive officer of Buxton, N.D.-based NoKota Packers.

“I know there has been talk to turn it into a Red River Valley brand,” Tweten said.

The logo is available for all members to use, even secondarily, said Dave Moquist, a partner in and sales manager of O.C. Schulz & Sons Inc. in Crystal, N.D.

“They’ve developed 5-pound bags that this brand can be used on, and it can either be a tag on a Kwik Lok, or it can be the bag itself,” Moquist said.

If, for example, a retail customer wants the logo on its private-label bags, that can be done, Moquist said.

Even if shippers equally use the brand, it still presents a unified face to the buying world, said Keith Groven, a salesman for Grand Forks, N.D.-based Black Gold Farms.

“The biggest thing we want to represent is the best quality red potatoes come out of the Red River Valley,” he said.

There’s an edifying aspect to the logo, as well, Groven said.

“There are some things that make our potatoes unique, and in the past it has been difficult for people to identify with our growing region, and there hasn’t been a unified effort to promote where the product was coming from,” he said.

The new look’s use of “a little more color” will attract attention, said Cory Seim, a salesman for Hoople, N.D.-based Northern Valley Growers.

The potatoes will do the rest, he said.

“People remember Red River Valley potatoes have a taste that I don’t think anybody else can compete with. They’ll remember the product,” he said.


Prev 1 2 Next All


Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight