Today's Pricing

WATERMELONS — F.O.B.S AS OF SEPT. 15

SAN JOAQUIN VALLEY, CALIF. — Shipments (277-238-202, seedless 259-223-192, seeded 18-15-10) — Movement expected to decrease seasonally. Trading early moderate, late fairly active. Prices 60 count generally unchanged, others slightly higher. 24-inch bins per pound red-flesh seedless-type approximately 35 and 45 counts mostly 16-18 cents, approximately 60 count 14-16 cents. Quality generally good. Many present shipments from prior bookings and/or previous commitments.

TEXAS AND OKLAHOMA — Shipments (TX 215-166-135, seedless 189-150-126, seeded 26-16-9, OK seedless 7-5-10) — Movement expected to decrease seasonally. Supplies light. Trading early moderate, late fairly active. Prices higher. 24-inch bins per pound red-flesh seedless-type approximately 35 and 45 counts mostly 20 cents. Quality variable.

SOUTHWEST INDIANA AND SOUTHEAST ILLINOIS — Shipments (426-166-123, red-flesh seeded 21-8-4, red-flesh seedless 405-158-119) — Movement expected to decrease as many growers finish for the season. Trading red-flesh seedless 45s very active, red-flesh seedless 60s slow. Prices red-flesh seedless 45s higher, 60s generally unchanged. 24-inch bins per pound red-flesh seedless 45s 16 cents, 60s 11 cents. Quality generally good.

DELAWARE, MARYLAND, EASTERN SHORE, VA. — Shipments (317-166-90, red-flesh seeded 5-2-2, red-flesh seedless 312-164-88) — Supply insufficient and in too few hands to establish a market. LAST REPORT.

MICHIGAN — Shipments (149-116-76, red-flesh seeded 14-8-3, red-flesh seedless 135-108-73) — Movement expected to decrease as growers finish for the season. Supply insufficient and in too few hands to establish a market. LAST REORT.



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Red River Valley Potatoes

Association leads the way for promotion of red potatoes

Many Red River Valley potato growers look to their growers association to promote sales of red potatoes.

Ted Kreis, marketing and communications director for Northern Plains Potato Growers Association, East Grand Forks, Minn., said last year’s advertising campaign was successful and is being repeated this season.

The ad copy, “Thinking red potatoes? Think the Red River Valley,” is easy for people to remember, Kreis said.

The association plans to place ads in trade publications and use campaign materials at trade shows, including Produce Marketing Association’s Fresh Summit, the National Restaurant Association’s show, and the New York Produce Show and Conference.

Last year was the association’s first year at the New York Produce Show, and Kreis said attending the show is a good way for the Northern Plains association to promote potatoes because New York is an important part of its customer base.

The Northern Plains association receives a lot of positive feedback when it participates in the National Restaurant Association’s show, Kreis said.

Chefs and restaurant buyers already know that red potatoes are great for their menus, he said.

“They love their versatility and color,” he said.

Roasted red potatoes and skin-on mashed red potatoes are popular in restaurants, Kreis said. Some buyers still need to be convinced that red potatoes are good for baking, so the association distributes samples of baked red potatoes at the restaurant association’s show.“Most people are surprised at how good they are,” Kreis said. “They have a different flavor and texture, and a higher moisture content, which makes them creamier.”

Much of the restaurant business might be refrigerated red potato products rather than fresh potatoes, said David Moquist, partner and sales manager for O.C. Schulz & Sons Inc., Crystal, N.D.

He said he has noticed more restaurants serving skin-on mashed red potatoes, which may help increase demand for red potatoes at retail.


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martin farms    
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wakarusa ind  |  January, 14, 2013 at 06:30 PM

red potatoes move well early and late for us. but not the best storage.

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