Today's Pricing

TROPICALS — F.O.B.S AS OF AUG. 4

CENTRAL AMERICA IMPORTS — Imports (39*-28*-19) — Imports from Costa Rica and Nicaragua. Movement expected to remain about the same. Port of entry: South Florida. Trading fairly slow. Prices chayote (40 pounds), ginger root and yams (white) higher; chayote (20 pounds), malanga, dasheen and yuca lower; calabaza, taro eddoes and yams (yellow) generally unchanged. Calabaza 50-pound sacks mostly $15-16. Chayote 20-pound cartons mostly $6-7, 40-pound cartons mostly $11-12. Ginger root 30-pound cartons mostly $40. Malanga 40-pound cartons blanca (large) mostly $20-21, lila (large) mostly $25-26. Taro 40-pound cartons eddoes mostly $36; dasheen 50-pound sacks (medium) mostly $15-16. Yams (name) 45-pound cartons yellow mostly $58-59, 50-pound cartons white mostly $30. Yuca (cassava) 40-pound cartons mostly $16. Quality good. *revised.

CARIBBEAN IMPORTS — Imports (2-3*-1) — Imports from the Dominican Republic. Movement expected to remain about the same. Port of entry: South Florida. Trading moderate. Prices higher. Coconut 65- to 70-pound sacks 40s mostly $22-23. Quality good. *revised.

MEXICO CROSSINGS THROUGH TEXAS — Crossings (4-3-2) — Movement expected to increase slightly. Trading moderate. Prices generally unchanged. 40-pound cartons chayote mostly $8. Quality variable.



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Red River Valley Potatoes

Association leads the way for promotion of red potatoes

Many Red River Valley potato growers look to their growers association to promote sales of red potatoes.

Ted Kreis, marketing and communications director for Northern Plains Potato Growers Association, East Grand Forks, Minn., said last year’s advertising campaign was successful and is being repeated this season.

The ad copy, “Thinking red potatoes? Think the Red River Valley,” is easy for people to remember, Kreis said.

The association plans to place ads in trade publications and use campaign materials at trade shows, including Produce Marketing Association’s Fresh Summit, the National Restaurant Association’s show, and the New York Produce Show and Conference.

Last year was the association’s first year at the New York Produce Show, and Kreis said attending the show is a good way for the Northern Plains association to promote potatoes because New York is an important part of its customer base.

The Northern Plains association receives a lot of positive feedback when it participates in the National Restaurant Association’s show, Kreis said.

Chefs and restaurant buyers already know that red potatoes are great for their menus, he said.

“They love their versatility and color,” he said.

Roasted red potatoes and skin-on mashed red potatoes are popular in restaurants, Kreis said. Some buyers still need to be convinced that red potatoes are good for baking, so the association distributes samples of baked red potatoes at the restaurant association’s show.“Most people are surprised at how good they are,” Kreis said. “They have a different flavor and texture, and a higher moisture content, which makes them creamier.”

Much of the restaurant business might be refrigerated red potato products rather than fresh potatoes, said David Moquist, partner and sales manager for O.C. Schulz & Sons Inc., Crystal, N.D.

He said he has noticed more restaurants serving skin-on mashed red potatoes, which may help increase demand for red potatoes at retail.


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martin farms    
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wakarusa ind  |  January, 14, 2013 at 06:30 PM

red potatoes move well early and late for us. but not the best storage.

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