Today's Pricing

WATERMELON — F.O.B.S AS OF JULY 21

GEORGIA — Shipments (1,263-1,057-903, red-flesh seeded 80-63-70, red-flesh seedless 1,183-994-833) — Movement expected to decrease as some growers finish for the season. Trading fairly slow. Prices red-flesh seedless 36s generally unchanged, others slightly lower. 24-inch bins per pound red-flesh seeded-type 35s 11-12 cents; red-flesh seedless-type 36s mostly 11 cents, 45s 11-12 cents 60s 12-13 cents. Quality generally good.

SAN JOAQUIN VALLEY, CALIF. — Shipments (303-384-372, seedless 278-352-357, seeded 25-32-15) — Movement expected about the same. Trading seedless active, seeded moderate. Prices seedless slightly higher, seeded slightly lower. 24-inch bins per pound red-flesh seedless-type approximately 35 count mostly 19-20 cents, approximately 45 count mostly 20 cents, approximately 60 count mostly 18 cents; red-flesh seeded-type approximately 35 and 45 counts mostly 12-13 cents. Quality generally good.

MISSOURI — Shipments (8-64-166, red-flesh seeded 2-6-11, red-flesh seedless 6-58-155) — Movement expected to increase. Trading fairly slow. Prices lower. 24-inch bins per pound red-flesh seedless-type 36s 12 cents, 45s 13-14 cents, 60s 14 cents. Quality generally good.

TEXAS — Shipments (349-182-155, seedless 333-171-145, seeded 16-11-10) — Movement expected to increase as production increases in West Texas. Trading moderate. Prices 60 count higher, others generally unchanged. 24-inch bins per pound red-flesh seedless-type approximately 35 count 15-16 cents, 45 count mostly 15-16 cents, approximately 60 count 14-15 cents. Quality variable.

SOUTH CAROLINA — Shipments (140-125-153, red-flesh seeded 18-6-5, red-flesh seedless 122-119-148) — Movement expected to decrease as some shippers finish the season. Trading fairly slow. Prices generally unchanged. 24-inch bins per pound red-flesh seeded 35s supplies insufficient to quote; red-flesh seedless 36s 11-12 cents, 45s mostly 11-12 cents, 60s 13-14 cents. Quality generally good.

SOUTHWEST INDIANA AND SOUTHEAST ILLINOIS — Shipments (0-8-112, red-flesh seeded 0-0-12, red-flesh seedless 0-8-100) — Movement expected to increase. Trading red-flesh seedless 36s fairly slow, others moderate. 24-inch bins per-pounds red-flesh seeded 35s 13-14 cents; red-flesh seedless 36s 13-14 cents, 45s 15-16 cents 60s 15-16 cents. Quality generally good.

NORTH CAROLINA — Shipments (16-39*-110, red-flesh seeded 6-7*-23, red-flesh seedless 10-32-87) — Movement expected to increase as more shippers begin the season. Trading moderate. 24-inch bins per pound red-flesh seeded 35s mostly 14 cents; red-flesh seedless 36s mostly 12-13 cents, 45s and 60s mostly 13-14 cents. Quality generally good. *revised.

DELAWARE, MARYLAND AND EASTERN SHORE, VA. — Shipments (0-0-17, red-flesh seeded 0-0-2, red-flesh seedless 0-0-15) — Movement expected to increase as more shippers begin the season. Trading fairly active. 24-inch bins per pound red-flesh seeded 35s 14-15 cents; red-flesh seedless 36s, 45s, and 60s 15-16 cents. Quality generally good.

MICHIGAN — Shipments (0-0-0, red-flesh seeded 0-0-0, red-flesh seedless 0-0-0) — Very light harvest expected to begin by mid-August. Expect sufficient volume for first f.o.b. by mid- to late August. FIRST REPORT.



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Red River Valley Potatoes

Association leads the way for promotion of red potatoes

Many Red River Valley potato growers look to their growers association to promote sales of red potatoes.

Ted Kreis, marketing and communications director for Northern Plains Potato Growers Association, East Grand Forks, Minn., said last year’s advertising campaign was successful and is being repeated this season.

The ad copy, “Thinking red potatoes? Think the Red River Valley,” is easy for people to remember, Kreis said.

The association plans to place ads in trade publications and use campaign materials at trade shows, including Produce Marketing Association’s Fresh Summit, the National Restaurant Association’s show, and the New York Produce Show and Conference.

Last year was the association’s first year at the New York Produce Show, and Kreis said attending the show is a good way for the Northern Plains association to promote potatoes because New York is an important part of its customer base.

The Northern Plains association receives a lot of positive feedback when it participates in the National Restaurant Association’s show, Kreis said.

Chefs and restaurant buyers already know that red potatoes are great for their menus, he said.

“They love their versatility and color,” he said.

Roasted red potatoes and skin-on mashed red potatoes are popular in restaurants, Kreis said. Some buyers still need to be convinced that red potatoes are good for baking, so the association distributes samples of baked red potatoes at the restaurant association’s show.“Most people are surprised at how good they are,” Kreis said. “They have a different flavor and texture, and a higher moisture content, which makes them creamier.”

Much of the restaurant business might be refrigerated red potato products rather than fresh potatoes, said David Moquist, partner and sales manager for O.C. Schulz & Sons Inc., Crystal, N.D.

He said he has noticed more restaurants serving skin-on mashed red potatoes, which may help increase demand for red potatoes at retail.


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martin farms    
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wakarusa ind  |  January, 14, 2013 at 06:30 PM

red potatoes move well early and late for us. but not the best storage.

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