Today's Pricing

WATERMELON — F.O.B.S AS OF JULY 14

GEORGIA — Shipments (1,458-1,263-1,057, red-flesh seeded 122-80-63; red-flesh seedless 1,336-1,183-994) — Movement expected to decrease. Trading red-flesh seeded 35s and red-flesh seedless 60s moderate, others very slow. Prices red-flesh seed 35s and red-flesh seedless 60s slightly higher, others lower. 24-inch bins per pounds red-flesh seeded-type 35s 12-13 cents; red-flesh seedless-type 36s mostly 11 cents, 45s mostly 12 cents, 60s 13-14 cents. Quality generally good.

SAN JOAQUIN VALLEY, CALIF. — Shipments (314-303-384, seedless 294-278-352, seeded 20-25-32) — Movement expected about the same. Trading seedless 35 count fairly active at slightly lower prices, others fairly active. Prices seedless 35 count slightly lower, seedless 45 count generally unchanged, others slightly higher. 24-inch bins per pound red-flesh seedless-type approximately 35 count mostly 18 cents, approximately 45 count mostly 19-20 cents, approximately 60 count 17-18 cents; red-flesh seeded-type approximately 35 and 45 counts 12-14 cents. Quality generally good.

TEXAS — Shipments (500-349-182, seedless 480-333-171, seeded 20-16-11) — Movement expected to decrease slightly. Trading early slow, late moderate. Prices 45 count lower, others higher. 24-inch bins per pound red-flesh seedless-type approximately 35 and 45 count mostly 15-16 cents, approximately 60 count mostly 14 cents. Quality variable.

SOUTH CAROLINA — Shipments (171-140*-125, red-flesh seeded 21-18-6; red-flesh seedless 150-122*-119) — Movement expected to remain about the same. Trading seeded 35s and seedless 60s moderate, other seedless slow. Prices slightly lower. 24-inch bins per pound red-flesh seeded 35s mostly 13 cents; red-flesh seedless 36s and 45s mostly 11-12 cents, 60s 13-14 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (seedless AZ 224-207-103, CA 19-0-0) — Movement expected to decrease sharply as most shippers are finished for season. Supplies insufficient to establish a market. Quality generally good. Lighter shipments were expected to continue through July 19. LAST REPORT.

MISSOURI — Shipments (0-8-64, red-flesh seeded 0-2-6; red-flesh seedless 0-58-*) — Movement expected to increase. Trading moderate. 24-inch bins per pound red-flesh seedless-type 36s 14 cents, 45s 15 cents and 60s 15-16 cents. Quality generally good. *unavailable

NORTH CAROLINA — Shipments (1-16-37, red-flesh seeded 1-6-5; red-flesh seedless 0-10-32) — Movement expected to increase as more shippers begin the season. Sufficient volume and number of shippers for first f.o.b. report were expected the week of July 14.

SOUTHWEST INDIANA AND SOUTHEAST ILLINOIS — Shipments (0-0-8, red-flesh seeded 0-0-0; red-flesh seedless 0-0-8) — Very light harvest has begun. Expect sufficient volume for first f.o.b. by late July.

DELAWARE, MARYLAND, EASTERN SHORE, VA. — Light harvest was expected to begin by the week of July 21 with sufficient volume and number of shippers for first f.o.b. report by the week of July 21.



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Red River Valley Potatoes

Association leads the way for promotion of red potatoes

Many Red River Valley potato growers look to their growers association to promote sales of red potatoes.

Ted Kreis, marketing and communications director for Northern Plains Potato Growers Association, East Grand Forks, Minn., said last year’s advertising campaign was successful and is being repeated this season.

The ad copy, “Thinking red potatoes? Think the Red River Valley,” is easy for people to remember, Kreis said.

The association plans to place ads in trade publications and use campaign materials at trade shows, including Produce Marketing Association’s Fresh Summit, the National Restaurant Association’s show, and the New York Produce Show and Conference.

Last year was the association’s first year at the New York Produce Show, and Kreis said attending the show is a good way for the Northern Plains association to promote potatoes because New York is an important part of its customer base.

The Northern Plains association receives a lot of positive feedback when it participates in the National Restaurant Association’s show, Kreis said.

Chefs and restaurant buyers already know that red potatoes are great for their menus, he said.

“They love their versatility and color,” he said.

Roasted red potatoes and skin-on mashed red potatoes are popular in restaurants, Kreis said. Some buyers still need to be convinced that red potatoes are good for baking, so the association distributes samples of baked red potatoes at the restaurant association’s show.“Most people are surprised at how good they are,” Kreis said. “They have a different flavor and texture, and a higher moisture content, which makes them creamier.”

Much of the restaurant business might be refrigerated red potato products rather than fresh potatoes, said David Moquist, partner and sales manager for O.C. Schulz & Sons Inc., Crystal, N.D.

He said he has noticed more restaurants serving skin-on mashed red potatoes, which may help increase demand for red potatoes at retail.


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martin farms    
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wakarusa ind  |  January, 14, 2013 at 06:30 PM

red potatoes move well early and late for us. but not the best storage.

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