Tasti-Lee tomato brings success for Deardorff

08/26/2013 03:01:00 PM
Tom Burfiled

Tasti-Lee tomatoesCourtsey Deardorff Family FarmsDeardorff Family Farms is doing well in its second year with Tasti-Lee brand tomatoes. The Tasti-Lee brand tomato from Deardorff Family Farms, Oxnard, Calif., is doing well in its second year, said David Cook, sales manager. The Tasti-Lee is a round tomato that is “solid, hard and firm with exceptional shelf life and a really good slicing tomato,” he said.

The product is packaged in an overwrapped tray with several counts available, all weighing 1 pound.

“The important thing is for us to arrange a year-round supply of those,” he said.

Company president Tom Deardorff said the company started working with partners in Mexico last year and were successful filling orders during most of the off-season months.

“We think this year we will be able to bridge the gap even better so that we can continue with a year-round supply,” he said.

An organic version will be available this year, but only through the fall.



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