Spring weather cooperates with planning of Santa Maria Vegetables - The Packer

Spring weather cooperates with planning of Santa Maria Vegetables

04/05/2012 02:45:00 PM
Susie Cable

The Santa Maria-area vegetable crops were on schedule in early spring, Dill said, but that wasn’t necessarily good because it resulted in an overlap with some delayed crops in the Yuma, Ariz., desert area.

“We didn’t really get started in Santa Maria when we wanted to because of market conditions,” Dill said. “But the outlook is that everything looks to be lined up.”

In late March, spring crops were looking good for Beachside Produce, Guadalupe, Calif., said Steve Adlesh, director of sales and marketing. The company expects larger volumes of broccoli and romaine hearts this season as compared to last. Its romaine heart production will likely be up by about 65%, in part because it added acreage through a new partnership with Santa Maria grower Innovative Produce.

In addition to broccoli, its main crop, and romaine hearts, Beachside markets cello-wrapped lettuce and artichokes. Spring artichoke production looked good, Adlesh said in late March.

Although the crop was running too late to permit big Easter promotions, Adlesh said he expected to see good volumes beginning in mid-April. He said he expects yields to be up this season because of the mild winter.

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