DNE World Fruit Sales, Fort Pierce, Fla., plans to pack South African citrus in new high-graphic bins this summer, said Tom Cowan, the company’s South African citrus category manager.
The bin will work for both bags and bulk fruit displays, and will help bring attention to South African product, Cowan said.
“If you can get a nice end cap display for retailers to put up, you’re going to sell some,” he said. “People buy with their eyes.”
The bin features a giraffe on an African plain and the words “Fresh Summer Citrus from South Africa.”