Business updates: Southern California Strawberries - The Packer

Business updates: Southern California Strawberries

02/10/2012 11:44:00 AM
Tom Burfield

QR codes will give the company the flexibility to run promotions, contests and “all kinds of dynamic interchanges” throughout the season, she said.

Sambrailo opens distribution centers

Sambrailo Packaging, Watsonville, Calif., has opened distribution centers in Santa Maria and Oxnard, Calif., to serve new clients and handle additional volume, said Jim Scattini, vice president of sales and marketing.

The company also plans to open a new facility in La Mirada, Calif., where it will produce several sizes of plastic clamshell containers for the Southern California area as well as northern California later in the season.

The new facility will provide quicker turnaround and closer sourcing, he said.

It should come on line by the end of February.

The facility will produce clamshells containers for strawberries, blackberries and blueberries.

Sunrise Growers 100% day-neutral berries

Sunrise Growers Inc., Placentia, Calif., now grows 100% day neutral strawberry varieties, said Christine Herrera, vice president of marketing.

Day-neutral varieties have larger size, better symmetry and good flavor compared to short-day varieties, she said.

They also withstand rain better and won’t have large weekly peaks.

Also, all of the company’s farms and facilities now have Global Food Safety Initiative certification, and Sunrise Growers is launching a new Facebook page March 1 that showcases one of consumers’ favorite ways to eat strawberries — in smoothies, Herrera said.

It will feature contests and highlight the nutritional power, taste and convenience of strawberries.


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