Facebook, Twitter, YouTube and other social media also will be in the forefront this season.
As of early this year, California Giant had 17,000 followers on Facebook, Jewell said.
If consumers enter a contest on the company’s website, they must go to its Facebook page to see if they won, she said.
Consumers do more than just follow on Facebook, Jewell said.
“They’re talking to each other and having their own dialogue,” she said.
The strawberry commission recently launched a blog on its website called “In the Kitchen,” written by O’Donnell; Jodi Reinman, the commission’s public relations and social media manager; and guests bloggers, such as nutrition professionals.
“The focus is on healthy eating and healthy lifestyles,” O’Donnell said.
Deardorff Family Farms established a presence on Facebook two years ago, Deardorff said.
“It’s nice to have another outlet to express the marketing direction, the ideals and values of the company,” he said.
Colorful Harvest also has an active social media presence, Ranno said.
The company is active on YouTube, Facebook and Twitter.
“We spend a great amount of time interacting with our consumers,” he said.