Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Southern California Strawberries

Strawberry land values hold steady in Southern California

Tom BurfieldWorkers pick strawberries at an Oxnard field of Watsonville, Calif.-based Well-Pict Inc. in early February. As land values have plummeted in much of the U.S., farmland in Southern California has held its value. The real estate woes that have swept across the U.S. during the past few years haven’t affected the value of land used to grow strawberries in Southern California.

“Land values here are pretty stable,” said Tom Deardorff, president of Deardorff Family Farms in Oxnard, Calif. “They haven’t gone down at all.”

The value of strawberry land doesn’t trend with the typical industrial/commercial real estate market, he said.

“It’s more driven by ag purposes and speculation on future development 10 or 15 years down the road,” Deardorff said.

The law of supply and demand plays a big role in maintaining real estate values in strawberry country, said Terry Mason, rural section supervisor for the Ventura County assessor’s office.

Strawberry processors and fresh market growers need strawberries that come into season at different times so they can supply the market year-round, he said.

“The Oxnard plain is an area that can grow pretty much year-round, so the land is really valuable,” Mason said. “A lot of growers have been buying up large parcels of land.”

Landowners who commit their land to agriculture for 10 years get a tax break under the Williamson Land Conservation Act, he added.

So far, not a lot of land has been gobbled up by residential and commercial development in Ventura County compared with some other parts of the state, such as Orange County, about 100 miles southeast of Oxnard.

An exception is along the 101 Freeway corridor, especially in Camarillo, Oxnard’s neighbor to the southeast.

Those developments could be a precursor of things to come, Mason said.

“There seem to be people who are willing to stay (in agriculture) for the long run,” he said. “Hopefully, we will be able to draw a line in the sand and protect the land.”

In Orange County, the recession has put the brakes on the housing market, but apartment development is proceeding briskly, which means Orange County Produce in Irvine has lost some acreage, said Matt Kawamura, partner in the company with his brother, A.G. Kawamura.

To make up for lost land, the company has expanded by adding 100 acres in Oxnard.

Orange County Produce also will grow strawberries in Santa Maria, about 100 miles northeast of Oxnard, and in Watsonville to create a year-round deal, Kawamura said.

Orange County growers will have more time to farm land that’s been designated for housing developments because of the housing slowdown, he said.

“Right now, there isn’t any new ground to be had,” he said. “We have nowhere left to go in Orange County.”

In Santa Maria, land values also are holding steady, said Jose Corona, president of Corona Marketing Co.

“Once ground becomes available, there are so many people bidding on it that they push the price back up,” he said.

Back in Oxnard, Deardorff Family Farms has experienced “slight upward pressure on rents,” Deardorff said.

“There’s still increasing demand for strawberry acres,” he said, so farmers are willing to pay higher rent to get that kind of ground.


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