Easter, Mother’s Day provide retail holiday marketing opportunities

02/11/2011 02:52:39 PM
Tom Burfield

“It will be a perfect time for retailers and consumers to enjoy berries,” she said.

Jewell encouraged retailers to “promote, promote, promote.”

While most shippers likely will see a sales bump for Easter and for Mother’s Day, that probably won’t be the case for Deardorff Family Farms, Cook said.

“I’m not sure how much after Easter we’re going to be able to hang in there, unless the market’s very good,” he said.

“We expect to have a lot of our fruit shipped by (Mother’s Day).”

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