The firm grows its blackberries in the Zamora region of central Mexico and raspberries in Baja California.
Eventually, the company plans to offer a full mix of berries, including blueberries, Munger said.
Demand for blueberries is on the rise, Jewell said.
As volume increases and prices become more affordable, she expects to see shifts in package sizes that will range from 6 ounces, compared to the current 4.4-ounce size for the smallest package, to clamshells weighing more than 2 pounds.
“The goal is to reduce the number of options, eliminating the real small containers and have the mainstream packages be the pint, 18-ounce and 2-pound,” she said.
Domestic blueberries should have a price advantage over imported berries because of added freight costs for imports, she said.