Strawberries remain a favorite for retail

02/11/2011 03:03:04 PM
Tom Burfield

Casey’s Foods merchandises strawberries in a display up to 3.5 feet by 4 feet and cross merchandises them with Hostess cakes and whipped cream.

Valentine’s Day is a big strawberry occasion, and Manns was hopeful that supplies would be ample so he can offer berries at a reasonable price this year.

Because of bad weather in California and Florida, prices in late January were “astronomical,” he said — $6.99 per 1-pound clamshell.

Although shippers say they’re selling more 2- and 4-pound clamshells, it seems some retailers prefer to stick with the traditional 1-pound package.

Casey’s Foods does not carry 2- or 4-pounders, Manns said.

“(Customers) usually prefer the 1-pounders,” he said.

Though Big John’s has not yet pushed multi-pound packs, Pardini said he might try some this season.
“We do very well with the 1-pounders,” he said.

The 1-pound container is the most convenient and bestselling package at K-VA-T stores, Tipton said, but the company also offers 2- and 4-pounders, especially when strawberries are on ad.

“The 2- and the 4-pounders do really well on promotion,” he said.


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