That could be perfect timing for Easter if weather holds in Southern California and the freezes dissipate in Florida.
“Easter could be a time when we’re not scrambling for berries,” he said. “Maybe supply will meet the demand this year.”
That could bring an opportunity for growers to move their crop at prices that are good for farmers and also meet the demand of customers, which is not typically the case at Easter, he said.
That’s the way things were shaping up in January, but he admitted that it was too soon to tell how Easter supplies will end up.
Cook agreed that Florida could see good strawberry volume after the freezes, much like California growers see after a frost hits the plants.
“The plants come back and rain strawberries,” he said.
Whatever happens in California or Florida, Cook expects to see good demand for strawberries by March.
“People are going to want berries,” he said.