Volume spurs large packs - The Packer

Volume spurs large packs

02/11/2011 02:25:46 PM
Tom Burfield

At California Giant Inc., Watsonville, Cindy Jewell, director of marketing, said she sees more mainstream retailers looking at 2-pounders as part of their standard mix.

The 2-pound package used to be an “opportunity package” that retailers “took out and put in,” she said.

California Giant also has a 2-pound package that fits six to a box rather than four to a box, she said.

More clamshells per box means more per pallet and less corrugated packaging used.

“It’s a win-win,” she said.

California Giant also has been fielding inquiries about reusable plastic containers from a few retailers, Jewell said.

“It will be interesting to see if that comes to fruition,” she said.

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