“We still have the heart check mark, but I’d like to see more shippers use it to their advantage,” Walker said.
Walker only knows of three or four growers that use the check mark on their packaging or promotional materials, and while it might prove effective for those shippers, the industry isn’t getting the benefits it could see.
“For the industry as a whole, with not having more shippers use it, we’re not getting the effectiveness we could get out of that,” he said.
Still, he thinks it’s a good marketing technique.
“I’m very happy we have it,” he said.
The council also works with Produce for Better Health for promotional purposes.
“They do nice recipes and have sweet potatoes featured on their website,” Walker said.