Berry growers produce ample supplies

07/26/2013 3:03:32 PM

Berry suppliers say there is plenty of promotable volume for the summer, and retailers are taking... Read more.

‘Berry patch’ retail displays drive sales across the board

07/26/2013 3:00:50 PM

The “berry patch” remains the preferred method for marketing berries at the retail level, suppliers... Read more.

Marketers use cross-promotions to increase berry sales

07/26/2013 2:58:06 PM

Cross-promotions are popular with berry marketers. For Watsonville, Calif.-based Driscoll’s, summer is the perfect time for... Read more.

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More acres, new types build up raspberries

07/26/2013 2:54:24 PM

There is a growing trend for raspberries, says Julie Lucido, marketing director for Marketing Plus,... Read more.

Dole Foods, Dole Berry partner for berry health symposium

07/26/2013 2:48:46 PM

Dole Food Co., with The Dole Berry Co. LLC, Salinas, Calif., hosted the International Berry Health... Read more.

Companies use online campaigns to push berries

07/26/2013 2:46:58 PM

Social media and other online campaigns are popular for marketing berries. Watsonville, Calif.-based Driscoll’s has a... Read more.

Summer a perfect time for large berry pack bonanza

07/26/2013 2:32:10 PM

Larger pack sizes remain popular with consumers. “Large packaging is the trend year after year,” said... Read more.

Creativity in foodservice increases use of berries

07/26/2013 2:22:03 PM

Foodservice use of berries continues to grow, according to suppliers. “Foodservice is growing steadily,” said Eric... Read more.

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