Berry growers produce ample supplies
07/26/2013 3:03:32 PMBerry suppliers say there is plenty of promotable volume for the summer, and retailers are taking... Read more.
‘Berry patch’ retail displays drive sales across the board
07/26/2013 3:00:50 PMThe “berry patch” remains the preferred method for marketing berries at the retail level, suppliers... Read more.
Marketers use cross-promotions to increase berry sales
07/26/2013 2:58:06 PMCross-promotions are popular with berry marketers. For Watsonville, Calif.-based Driscoll’s, summer is the perfect time for... Read more.
More acres, new types build up raspberries
07/26/2013 2:54:24 PMThere is a growing trend for raspberries, says Julie Lucido, marketing director for Marketing Plus,... Read more.
Dole Foods, Dole Berry partner for berry health symposium
07/26/2013 2:48:46 PMDole Food Co., with The Dole Berry Co. LLC, Salinas, Calif., hosted the International Berry Health... Read more.
Companies use online campaigns to push berries
07/26/2013 2:46:58 PMSocial media and other online campaigns are popular for marketing berries. Watsonville, Calif.-based Driscoll’s has a... Read more.
Summer a perfect time for large berry pack bonanza
07/26/2013 2:32:10 PMLarger pack sizes remain popular with consumers. “Large packaging is the trend year after year,” said... Read more.
Creativity in foodservice increases use of berries
07/26/2013 2:22:03 PMFoodservice use of berries continues to grow, according to suppliers. “Foodservice is growing steadily,” said Eric... Read more.