‘Berry patch’ retail displays drive sales across the board

07/26/2013 02:58:00 PM
Melissa Shipman

“Berries can be frozen and mixed into smoothies or in ice cubes,” she said.

“Don’t forget berries in the fall, even as the fall fruits become available,” she said.

Julie Lucido, marketing director for Marketing Plus, Fresno, Calif., on behalf of Well-Pict Berries, says school lunches are a good opportunity to use berries.

“Our next big push will be focusing on ideas for moms and how to get sliced strawberries into lunches. We also have some fun wraps we’ll be promoting on social media for the back-to-school time,” Lucido said.

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