Strawberries could reach record year for volume

07/20/2012 12:51:00 PM
Tom Burfield

That would drive market prices higher than usual in August, September and October, he said.

Plenty of volume should be available through July, which he said was a good month to promote the fruit.

However, he said inventories could start to drop starting Aug. 1, and that could negatively affect laborers who would not have as much product to pick as they would like.

Retailers may continue to promote strawberries, he said, but at higher prices.

Constant mild weather conditions and strong competition from other commodities, like stone fruit, could help shore up the strawberry market, he said.

“It will be a very nontraditional year,” Ranno said.


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