Strawberry weather improves - The Packer

Strawberry weather improves

07/21/2011 11:16:00 AM
Dan Gailbraith

The company ships the 9271 variety from May to September. It’s a day-neutral variety characterized by plateau production, rather than building to a big peak, then dropping off, he said.

“It sustains volume over a long time, so it’s easier to manage and bring to market,” Crowley said.

The Salinas crop kicked into high gear in late June, said Doug Ranno, chief operating officer and managing partner of Colorful Harvest LLC, Salinas.

There should be plenty of promotable volume this season, even though yields were less than expected because of cold, wet weather early on.

“The weather projections for July and August are for dry, warm days, which should make for better quality in July and August,” he said.

The rain in late June was “very, very unexpected,” he said, and made harvesting a challenge. But on the bright side, it helped put nutrients back into the soil.

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