Summer a perfect time for large berry pack bonanza

07/26/2013 02:29:00 PM
Melissa Shipman

Still, Lucido says the larger options offer a good value.

“The 2- and 4-pounders are popular. Consumers really get a lot of bang for their buck,” she said.

Larger sizes are especially popular around the holidays.

“Anyone who bought strawberries for their Fourth of July recipes would have wanted the larger size ... that will happen again come Labor Day,” Lucido said.

Fritz Koontz, owner of Santa Cruz Berry Farming Co., Watsonville, Calif., says the overall size has increased over the years.

“Many years ago, it used to just be pint-sized packs, but now the 2- and 4-pound packs are very popular,” he said.

The larger size success is often about value.

“A lot of stores are following the club store mentality to offer larger sizes because it seems you are offering a little more value to consumers,” Koontz said.


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