The campaign, which has a dedicated website page — driscolls.com/healthy/raspberries.php — focuses on the hearth health benefits of raspberries.
Driscoll’s raspberries are the first berries to be certified by the American Heart Association with the Heart Check Mark, Dillard said.
FormTex Plastics Corp. adds to Mexico facility
Houston-based FormTex Plastics Corp. has added warehouse space at its Guadalajara, Mexico, operation, said David Grice, produce packaging sales manager.
“Our Mexico berry business is jumping off the map,” he said.
The company produces rigid plastic clamshell containers for blueberries, blackberries and raspberries at the facility.
This makes the fourth year the company has operated in Mexico. The company has a fullservice operation, providing container manufacturing and distribution as well as labeling and padding.
HBF International moves headquarters
HBF International LLC, formerly Hurst’s Berry Farms, has moved its headquarters from Sheridan, Ore., to McMinnville, said Doug Perkins, managing director.
The accounting and sales departments have moved, but the packinghouse remains in Sheridan.
The location should be more convenient for customers and growers, he said, and will be a “good fit for our company as we go forward.”
HBF also has a new packing operation in Independence, Ore., and has hired McKenzie Rosenberry, who is new to the industry, as food safety manager.
Naturipe puts portable cooling plants in fields
Naturipe Berry Growers, an owner partner of Naturipe Farms LLC, Salinas, Calif., has implemented a new concept that streamlines the pick-to-cool time span, said Rich Amirsehhi, chief executive officer.
Strawberries are cooled to 32 degrees Fahrenheit in a self-contained, portable cooling plant at the entrance to the field, where customers’ trailers pull up to the temperature-controlled loading dock.
The program eliminates storage time, reduces handling and temperature variations and speeds up loading, he said.
Also at Naturipe, the company’s new website and social media platforms, which launched in April, have been a success, said marketing manager Kyla Garnett.
“Our Facebook page following has grown faster than our expectations, and Pinterest and Twitter pages also have a very strong following,” she said.
Finally, Naturipe Farms has named Donna Lynn Johnson director of food safety and social responsibility.