Blackberries and raspberries receiving more promotions

07/22/2010 02:38:08 PM
Susie Cable

Good volumes of Naturipe organic blackberries and raspberries are expected to be available through the month of August, Bocock said.

Malensky said Oregon Berry’s blackberry harvest was expected to begin about July 20 and continue through the end of September, if the weather remained favorable.

The company focuses on the foodservice industry as a market for its blackberries. It’s a small deal for the company, with only about 26,000 flats expected to ship this season.

In July, Hurst’s Berry Farm Inc., Sheridan, Ore., was harvesting blackberries in the Pacific Northwest.

Its main variety is chester, which was expected to start in late July or early August and carry through September, said Doug Perkins, sales manager. The season was delayed by rains in July that typically occur in June. The chester is the strongest blackberry variety for shipping, Perkins said.

Giumarra VBM International Berry LLC, Vernon, Calif., ships blackberries from California, Georgia, North Carolina, Oregon, Texas, Florida and British Columbia.

As the North American season ends in mid-August, the company starts air shipments of blackberries from Guatemala. Blackberries are expected to be available until the end of August, said Bruce Turner, director of operations.

Watsonville-based California Giant Inc.’s raspberry program runs through October, said Cindy Jewell, director of marketing. Summer is the best time of year for flavorful and high quality raspberries, she said.

California Giant consistently has a promotable volume of raspberries available throughout the season. Raspberries are relatively more perishable and more expensive than strawberries, so it’s left up to retailers to decide when they want to promote the berries, Jewell said.

California Giant also offers a year-round blackberry program.


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