Highbush Blueberry Council and Lewis & Neale promote consumption - The Packer

Highbush Blueberry Council and Lewis & Neale promote consumption

07/22/2010 02:14:53 PM
Susie Cable

Restaurant Associates operates corporate and educational cafeterias in major metropolitan areas, including those at the Washington, D.C.-based The World Bank Group, New York-based Morgan Stanley, and the U.S. House of Representatives in Washington, D.C., Blake said.
The agency also worked with dining services company CulinArt Inc., Plainview, N.Y., to get blueberries onto menus for about 125 business or education facilities across the country, Blake said. CulinArt celebrated July as Blueberry Month by adding blueberry items to its menus, Lowenberg said.

The council is a mandated national research and promotion program for the U.S. blueberry industry. In addition to promoting blueberries directly to consumers, it also targets promotions to the export market and to food manufacturers, Villata said.

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