Red Blossom Farms, Santa Ynez, Calif., added an additional audit for Global Food Safety Initiative standards to its existing general audits conducted by Primus Labs for all of its products and growers, said Michelle Deleissegues, director of marketing.

The company has a full-time group that oversees food safety and traceability.

The company continues to label its clamshells with encoded stickers identifying the grower, ranch, crew and pick date. Consumers can access the information online.

Red Blossom now offers local and long-haul transport options using air-ride trucks with experienced strawberry drivers, Deleissegues said.