The current iPhone application, which O’Donnell said has been downloaded more than 30,000 times, contains 50 recipes for appetizers, beverages, entrees and other foods.
The upgrade will contain more recipes as well as nutritional information. Recipes can be e-mailed or posted to Facebook or Twitter, and users can click on links to the blogs that supplied the recipes, O’Donnell said.
“We’re thrilled (with the success of the application),” she said. “This means 30,000 consumers … have 50 strawberry recipes in their hand when they go to the grocery store.”
The commission is designing a new consumer-oriented website that is to launch in late summer or early fall. The address will be www.californiastrawberries.com, O’Donnell said. The commission interacts with consumers now via its Facebook page, http://www.facebook.com/CAStrawberries, where it has been promoting strawberries in partnership with “mommy bloggers.”
Another promotion involves occasional giveaways of a strawberry-shaped teapot to Facebook fans. This fall, the commission plans to sponsor a recipe contest, O’Donnell said.