Imported citrus boosts U.S. retailers' summer sales

05/31/2012 02:57:00 PM
Tom Burfield

That trend hasn’t changed much over the years, he said, since consumers tend to focus on summer fruits in summer and winter citrus in winter.

Navels remain a staple throughout the year, however.

Palmer’s Supermarket dedicates one of its four produce tables to citrus and features citrus on ad two or three times a month.

“Last week, we had bagged navels on ad,” Manginelli said in mid-May. “This week we have valencias.”

Navels, valencias and lemons are top citrus sellers, he said.

“Kids buy a ton of navels for hydration,” he said, when they’re participating in summer sports.

Shoppers don’t mind that the fruit is imported rather than domestic, he said.

Manginelli puts out peeled, sectioned oranges and grapefruit with toothpicks in a sample tray on ice.

“Consumers taste it, they like it, and they buy it,” he said.

Although the store sells bagged navels, valencias, mandarins, lemons and occasionally grapefruit, shoppers prefer loose product, he said.


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