“They’ve yet to find their true position. It’s a fabulous fruit, but it has yet to define itself. It’s generally known throughout the marketplace now, but it’s not generating the levels of return they need to be sustainable.”
David Mixon, senior vice president and chief marketing officer for Vero Beach, Fla.-based Seald Sweet International, said minneola quality will be strong — but hasn’t always been.
“We’re putting a premium label on our cartons to assure retailers that the maturity of minneolas we’re shipping into the U.S. will have above the allowed maturity standards,” Mixon said.
“They’ll exceed those standards on brix and acid ratio. There was a tremendous amount of minneolas shipped into the states that were very poor, the very minimum standards. They were well received in the trade but not by consumers. We’re trying to preserve a good flavor for consumers.”
First arrivals of minneolas in the U.S. are expected in late July, Mixon said.
Peru’s murcott tangerines begin shipping sooner than those out of Chile and South Africa, he said.
“The amount of production on murcotts is limited out of Peru but they will have some product available going into mid-July,” he said.
“They’ll be finished by the first week of August.”