Summer Citrus business updates - The Packer

Summer Citrus business updates

06/07/2013 12:36:00 PM
Tom Burfield

Courtesy DNE World Fruit SalesDNE World Fruit Sales, Fort Pierce, Fla., expects South African navel oranges to arrive in the U.S. in mid-June with heavy supplies in July and August, says Tom Cowan, South African citrus manager.Duda Farm Fresh adds New Zealand meyers

Duda Farm Fresh Foods, Oviedo, Fla., plans to add meyer lemons from New Zealand to its summer citrus program this season, said Paul Huckabay, Vidalia, Calif.-based citrus sales manager for the West.

The company is making the addition because of “demand and the success of our California program,” Huckabay said.

The new program, which is expected to begin in mid-June, should continue through September and help the company extend its season, meet customer demand and help Duda transition from one growing area to another, he said.

As of late May, the company had not determined how many cartons it would ship, but Huckabay said buyers could expect “a consistent flow of fruit.”


DNE boosts midknight, cara cara shipments

DNE World Fruit Sales in Fort Pierce, Fla., plans to expand its midknight valencia orange program, said Tom Cowan, South African citrus manager.

Volume should increase to as much as 600,000 33-pound boxes this year, up from 300,000 last year.

The midknight is the major orange available from South Africa from mid-September until mid-November, he said.

It has significantly improved in quality over the past 10 years and is similar to the California valencia, he said.

The company also plans to increase volume of its South African cara cara oranges by 10% over last year to 100,000 cartons.


Limoneira’s lemon program is expanding

The seedless lemon program from Limoneira Co., Santa Paula, Calif., continues to expand as trees get bigger every year, said Alex Teague, senior vice president and chief operating officer.

“There continues to be a large interest in the seedless, the meyers and the pinks, particularly in the foodservice industry as well as retail, so we’re focusing on extending distribution there,” he said.

At the same time, the company is developing new packaging, which includes standup bags, for its specialty lemons, director of marketing John Chamberlain said.


Seald Sweet supports Fisher House program

Vero Beach, Fla.-based Seald Sweet International will continue to raise funds and awareness for the Fisher House Foundation through special summer citrus packaging, said marketing manager Kim Flores.

Fisher House is a nonprofit organization that helps U.S. military service members and their families.


Sunkist packaging pushes health benefits

New packaging promoting the nutrition and weight loss benefits of grapefruit is available for retail from Sunkist Growers Inc., Sherman Oaks, Calif., said Joan Wickham, manager of advertising and public relations.

In addition, an online brochure about the health and wellness benefits of the fruit is available at

Sunkist also offers merchandising assistance to retailers via secondary display units, which give them the flexibility to showcase Sunkist products in front lobbies, at the registers or in the liquor/beer, seafood, water or pharmacy departments to drive incremental sales, Wickham said.

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