Jarrod Snider, director of commodity development for Richter, said the Stanley family’s Vidalia onions are in good form this season.
He said the introduction of a tri-pack for 2013 is part of an effort to help consumers more easily identify the Georgia-grown onions.
“We are taking an aggressive approach this season,” Snider said. “We will also have some customized programs.”
Bin promotions are planned for April, Snider said, and point-of-sale materials will help retailers design displays to showcase the Stanley Farms Vidalia onions.
He said he anticipates a strong market at the beginning of the deal, with pricing opening at or above the $22 mark for 40-pound cartons.